![]() ![]() ![]() In our world of globalization, hyper-capitalism, and mass-individualism, there seems to be no escape from having and parading a personal identity, no escape from the commercial template for seductive urban shopping spaces. Globalization implies an inexhaustible resource for change in local consumption spaces, creating continuous opportunities to transform our personal identities as well as our urban environments. Despite the fact that Brave New World (1932) was published shortly after Aldous Huxley had come to be an internationally recognized author, it received a. celebrated volumes, Brave New World(1932), a negative utopia or dystopia that depicted a nightmarish vision of the future in which science and technology are used to suppress human freedom. In today's post-society, new fashions, representations and make-overs are introduced onto the global market at breakneck speed. 9781541742642 Genre Nonfiction / Social Science / Sociology / Urban Description This smart, provocative look at how the American Dream of single-family homes, white picket fences, and two-car garages became a lonely, overpriced nightmare explores how new trends in housing can help us live better. This essay explores parallels in contemporary urban society by analysing why and how we consume-goods, places, and ultimately ourselves-in our daily shopping spaces. ![]() The enormous room on the ground floor faced towards the north. Over the main entrance the words, CENTRAL LONDON HATCHERY AND CONDITIONING CENTRE, and, in a shield, the World State's motto, COMMUNITY, IDENTITY, STABILITY. Aldous Huxley's novel Brave New World (Longman, Harlow, 1932/1991) portrayed a post-human world, a world where human beings were mass-produced like clones and kept in complete happiness through an endless variation of seductions and pleasures. Brave New World, a dystopian novel published in 1932, is perhaps Aldous Huxley’s most famous and enduring work, consistently ranked among the top-100 English-language novels by entities such as the Modern Library, BBC, and The Observer. Chapter One A SQUAT grey building of only thirty-four stories. ![]()
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